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Organizational Culture Inventory® (OCI®)

The OCI is recognized as one of the most widely used and thoroughly researched organizational surveys in the world. The OCI provides a picture of an organization’s operating culture in terms of the behaviors that members     believe are expected or implicitly required. By guiding the way in which members approach their work and interact with one another, these “behavioral norms” determine the organization’s capacity to solve problems, adapt to change, and perform effectively


The OCI, also known as the Circumplex, is a well-validated tool used by thousands of companies around the world.  Culture is like an invisible force that people try to adapt to, and the Circumplex makes that force visible and breaks it down into very tangible patterns.

  • There are four Constructive styles, which align closely with typical Level 3 behaviors.
  • There are eight Defensive styles. Four are categorized as Aggressive-defensive, and four are Passive-defensive (see the diagram). These defensive styles are common in organizations with Level 2 cultures.

Audience: Appropriate for large corporations, small businesses, governmental agencies, health-care and other professional organizations.

Most Frequently Used For:

  • Creating a baseline measurement of culture.
  • Validating the need for change on the part of organizational members.
  • Planning and monitoring organizational development programs.
  • Supporting programs such as the i8 Program to enhance engagement, learning, quality and reliability.
  • Managing coaching and mentoring programs.
  • Facilitating mergers, acquisitions, and strategic alliances.


Associated Outcomes: Research shows that the OCI styles are related to various outcomes including job satisfaction and motivation, teamwork, adaptability, quality of service, and financial performance.

Measuring Culture


At iNTouch, we utilize the OCI instrument to have an initial baseline of your culture and to help you understand where the opportunities exist to grow your organization. To bring about excellence, iNTouch will then customize an approach using our many other tools and assessments.

We have seen many organizations successfully choose to become less defensive and more constructive – less Level 2 and more Level 3. There is a wealth of research showing that more constructive, Level 3 organizations perform better in terms of revenue, profit, talent retention, and other concrete measurements of success.

Below are examples of Circumplex output. The one on the left depicts feedback on an ideal culture, while the one on the right shows employee feedback on the actual culture.